I’ve spent the last 15 years building and leading strategic communications that earn attention, build trust and shift perception — for global icons to fast-growing disruptors. I’ve always believed PR isn’t a set of tactics or tools, but a mindset. And one that took root early…

At 10, I launched a driveway-sweeping business with handmade flyers and a neighborhood-wide distribution plan (apparently I saw a real need for cleaner driveways). Then a lemonade stand, where I recruited the coolest kids on the block to help get the word out. l was a communications strategist before I even knew what “communications” was.

Years later, I joined the world's largest comms agency where I spent 13 years leading comms and PR for some of the world’s biggest brands and leaders. From launching iconic campaigns for Taco Bell, to shaping the legacy of Microsoft co-founder Paul G. Allen, to laying the ground work for one of the largest sales in sports history, to bringing Sonos into culture and conversation — I proved my ability to deliver impact no matter the challenge.

In 2022 I was called back to my entrepreneurial roots and stepped out on my own, taking on consulting, freelancing and interim roles for a variety of companies including On, the hot Swiss sportswear brand, overseeing comms for its largest market (the Americas) during a pivotal period of growth and visibility.

My experience spans the full communications landscape, both corporate and brand. This includes 360 strategy, media relations and storytelling, narrative and messaging, executive comms & thought leadership, internal comms & employee engagement, reputation management and more. I thrive when stakes are high and the answers aren’t obvious.

What you can expect working with me:

*A strategic mindset that starts with understanding your business, the problems you’re trying to solve and the audiences you need to reach in order to truly move the needle.

*Creative thinker and storyteller who isn’t afraid to look outside the box to find ways to make an impact (remember when I said PR isn’t a set of tactics and skills?) and turn complex ideas into clear, compelling narratives.

*A thoughtful, collaborative partner who brings perspective, cultural acumen and earns trust quickly across teams, levels and personalities.

*Someone who can get sh*t done. I can quickly step in, assess and move forward with structure, clarity and strategy.